Mobile App Development for Marketing - Is it the best way to promote business

Are you planning to shift from the paper form of promotion to the mobile apps? You are on the right track. Businesses are increasingly becoming more aware of the importance of mobile marketing. Often the adoption of technology in business is a result of personal use of these technologies. This is especially evident from the prevalence of mobile app development for marketing. Consumers nowadays consist of people who are used to download apps in a jiffy, use them according to their own convenience or share photos at their own will. Their consumer grade technology expectations are slowly spilling over to the business arenas as well.

If you are wondering whether mobile app marketing works for promoting business, then check out the following benefits for which this method is preferred:

Increases workforce visibility: If your business is opting for mobile workforce then there are troubles tracing the real time workers on a daily or hourly basis. It is also difficult to track down their performances. People on outdoor jobs are not really easy to locate unless they return to their desks. But the cloud based mobile applications provide greater visibility for the workforce in various ways. One of their advantages is that they present greater accuracy. As a result there are fewer problems to deal with. The companies will also require lesser time to spend on tracking their employees and thus, divert their attention to more important tasks.

Improved Sales Opportunities: One of the biggest reasons why businesses are prone to adopt mobile marketing apps is that with the popularity of the smartphones greater opportunities have opened up for shopping and other engagements. The interaction between customers and business representatives has grown immensely as a result. Moreover, since smartphones are commonly found in every pocket it has become easier to reach out to the customers through the handheld devices. All you got to do is include a push notification to remind the users about their old shopping carts and tempt them back to the shopping world. If you can offer a better seamless experience of login ids and billing information, it spells a better path to win over your consumers.

Utilize GPS facility: It would be a real loss not to make use of the latest technologies that are at your behest. The GPS facility is one of them. If you are planning to develop a cloud based mobile app to meet your marketing demands then it can also significantly enhance the routing efficiency by tracking job sites, workers and more importantly customer locations. With the help of the GPS, the business owners can easily see the map routes and even calculate time and date. Once you have been able to track the routes probably, it can save you a headache regarding fuel and wear and tear of your vehicles.

Aid in improving quality control: These apps are also helpful in carrying out quality control checks and safety inspections at the work sites. If you are still using the paper forms, there would be several discrepancies and insufficiencies. But with an activated GPS facility, the inspection processes will not suffer. You will be better armed to deal with the data provided to you and can also resort to multimedia (photos, videos) for more authentic reports. You can also make use of the date and time stamps.

Gathering data is made easy: Using mobile app development for marketing can open up a whole wide world of data collecting opportunities for you. If you are still stuck in the physical world it is time to shift to the virtual one to track the move of your customers. This would definitely help you to formulate better business plans and generate revenues. On the other hand, certain applications, like, Salesforce or Dropbox, are effective tools for storing the collected data which can be shared across several verticals. With a mobile data sharing capability the employees can put in information anywhere, anytime.

Technology, in every form, is a powerful tool but it should be handled carefully. Similar laws apply to mobile app development for marketing as well. If you can use a mobile app for marketing properly, then it will prove the best way to promote your business. You can hire developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.

We provide custom mobile application development services. If you would like to hire mobile app developers from us, we would be glad to assist you at Mindfire Solutions.

Things to Avoid While Developing Mobile Application

Technology has developed in leaps and bounds in the recent years. Mobile development, too, has altered a lot since the days of its inception. With more number of technologies being introduced, the room for committing errors has increased as well. Developing a mobile application is no child’s play. There are several factors that need to be checked for its success. One error can ruin the application or even the entire brand. An app is meant for the users and it is important to ensure good user experience. Although developers check their products for finding out mistakes but there are certain common errors that are committed by several of them.

Here’s a list of 7 mistakes that the developers need to avoid while developing a mobile application:

1. Mobile apps are a competitive business where the developers might be required to build for Google Play as well as Apple App Store. It is always advisable to build them on a single platform instead of the multiple ones. This also aids in achieving minimum viable product from the app store quickly. If the app is developed on two platforms and require changes, then the modifications will have to be done on both the platforms. This will lead to additional costing and time. It is better, however, to finalize the app on iOS before porting it to Android.

2. Keep two things in mind before you develop the application – consumers as well as marketing. Thus, it is significant to decide the category in which you want to introduce the app. With so much competition in this market, it is essential that your product gets noticed.

3. User experience is another criterion to keep in mind while dealing with mobile apps. The mobile users just do not put up with applications that offer bad user experience. You cannot afford to compromise this whilst developing an app for the handheld devices.

4. Once you have selected a platform to launch your application it is essential that you have a set of features for the MVP. In the first version, you would like to see how the users are responding to the app. If you already own a good website do not plan to condense it into a mobile format. Think afresh and develop a separate plan solely focused on the mobile user experience. Do not rush during the development process and launch a product that has bugs. Instead of opting for a rocky start, go slow with your process and launch an app that is 100% bug free. Mobile users are more than often quite unforgiving when it comes to mistakes.

5. Do not commit the error of launching a mobile application without putting it on the analytics. A tracking tool like, Flurry, can be used to decide on issues, such as, content, design and user experience.

6. It is vital to market the product before submitting them. Take a look at the marketing strategies of some of the biggest brands in the mobile world. All of them keep advertising about their app development right from the planning stage. This is an important marketing strategy to reach out to the users. Release images and required tidbits for the users to relate.

7. Many of the most popular apps are for free. Hence, monetization is one thing about which you will have to plan carefully from the very beginning.

A number of companies mismanage their projects by not hiring professionals. This is a very wrong step as the developers are the key factors in developing an app. To ensure that it can be launched successfully, the best option is to indulge in proper market research, plan effective monetization strategy, and ensure there is suitable collaboration between designers and developers. You can hire developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.

We provide mobile app development services. If you would like to hire mobile app developers from us, we would be glad to assist you at Mindfire Solutions.

Developing Mobile App - How To Protect User Data?

It isn’t that easy to develop a mobile application. Factors, like, app programming and marketing it are two major hurdles that the developers have to cross. But there is another aspect which demands equal attention. While developing a mobile app it is imperative to protect user data. But how can it be done? Tools should be there to ensure that users’ data will be protected properly when they are using the handheld devices. Thus, this factor has to be remembered at several stages of the app development – designing, execution and managing.

The motto should be ‘privacy by design.’ It is always preferable to integrate the privacy protection at the initial stages. It is, thus, useful if it is made sure that your business contracts comply with the rules and regulations mentioned in the Privacy Act. In order to avoid and manage the risks for protecting the personal information and other complaints in an organized manner a privacy management program is definitely required.

Secondly, managing privacy does not mean it has to be a complicated process. Anyone can develop such systems. All a business requires is to carry out a PIA or Privacy Impact Assessment which would help to take into account all the necessary issues. PIA should be conducted for every app that is developed. This tool defines a project from the privacy point of view. This describes in details about how the personal information is collected, utilized, accessed, stored, disclosed and deleted. It also analyzes how such an issue might affect the project and suggests ways to avoid any threats. Thus, it ensures that the app is modeled for impressive risk management.

Thirdly, a company needs to be transparent about such policies. There are certain points that must be included in this policy, like, how can the users contact you, how your apps gather personal information, what kind of information does it collect and store, their purpose for collection, how the personal information will be used, how the users can correct the collected information, how they will be disclosed, etc.

Fourthly, the users should be well aware about the practices so that they can provide adequate information when required. But if the Privacy Policy is too lengthy, the users will not read it. Hence, it is necessary that such a notice is short yet includes all the necessary content. But how can the developers achieve this end? They can use short form notices, include a privacy dashboard, use graphics to send across the message, etc. In addition to this the developers can also use colors to alert the users or sound to convey the policy to the disabled users.

Fifthly, acquiring user content is an important part for ensuring proper protection. Thus, it is critical when and where to introduce the consent form. The best option is to include it before they download it. Developers can include short messages that tell the users comprehensively about what will happen to their individual information.

Sixthly, it is always useful to collect only what you need. So gather personal information that you cannot do without. If there is some information which you cannot relate to the app, then avoid collecting it. In the same way delete the data that you do need anymore.

Finally, it is extremely important to secure what is collected. Put a stop to unauthorized access to prevent any modification, deletion or other forms of interference. To ensure that your app is user friendly, keep an option for the users to request the deletion of all their personal data. Avoid storing passwords in plain texts on the server and be secured while generating the credentials.

If you prepare and implement and privacy policy that is up-to-date, the mobile app will be able to protect the user data more securely. You can hire developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.

We provide mobile app development services. If you would like to hire mobile app developers from us, we would be glad to assist you at Mindfire Solutions.